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Don’t Be Sidelined – Mental Health Awareness Campaign

The Kim Foundation is proud to partner with Husker Sports Marketing and several local organizations to launch a mental health public awareness campaign corresponding with Husker athletic events. The campaign, Don’t Be Sidelined, will kick-off Saturday, September 1, as Nebraska opens its season against Southern Mississippi.

This campaign will feature radio spots, in-stadium signage, print advertisements, a Facebook page, a website ( , radio interviews, a day at the Husker Nation Pavilion on September 29, and a presence on, all to occur between now and the end of the Husker’s basketball season. Please watch for more information, and help us promote this great campaign!

Don’t Be Sidelined will focus on spreading the word that mental illness does not discriminate, and can happen to anyone from all walks of life. We will educate the public on the many types of mental illness, as well as provide resources and links for finding help. Those affected by mental illness may be one’s friends, neighbors, a family member, or even themselves. Many times people try to minimize the impact of mental illness, and we want to let people know that it is real, and more common than some think. We’ll highlight general symptoms, and encourage people to realize that mental illness is treatable.

We would like to give a big thank you to our partners in this effort. Thank you to BryanLGH Medical Center, Catholic Charities, CenterPointe, the Department of Health and Human Services, Husker Sports Marketing, Interchurch Ministries of Nebraska, Lutheran Family Services, National Alliance of Mental Illness – Nebraska, National Association of Social Workers – Nebraska Chapter, Nebraska State Suicide Prevention Coalition, and Voices for Children.

Be sure to visit the website and like the campaign on Facebook. We are very excited for this opportunity to potentially reach millions of people as we build awareness around the incredibly important topic of mental health. If you would like more information about Don’t Be Sidelined please contact Julia Hebenstreit.